How Does A Website Homepage Affect Direct Booking For A Luxury Hotel?

 How would you like it if a hotel website doesn’t give you the vibe of being hospitable?

Forget that, what are the chances of you booking a hotel if their website is not properly structured?

Not interested right?

That's because a person who is looking to book a hotel, their booking behaviour is greatly influenced by the website design of a hotel. Thus it should be a top priority work dealt with with immense care. The website should make a person feel that they have arrived at the right place else there are thousands and thousands of hotel websites and customers couldn’t care less to even remember your hotel’s name.

We know it is sounding very harsh but that’s the truth. And how do people who they arrived at the right place, well we have a list of reasons for it - 

First Impression Lasts

Let us give you an example, do you know at random if you will ask people to choose between Flipkart and Amazon, most of them will answer in favour of Amazon do you know why?

Because it is the impression that Amazon has created in the minds of people. There is nothing wrong with Flipkart, it has never delayed any of our packages but still, most people will choose Amazon over its competitors. This impression is more hyped from the moment you arrive at its homepage and that’s where the magic happens.

Brand Image and Recognition

A website is a digital shop that you can create for your business, in particular, if we are talking about luxury hotels. A luxury hotel is known for its elegance, ambience nd finesse and it is all that a customer expects when they hear the phrase luxury hotel.

So if you don’t like to keep your hotel dusty and unattended, why are you keeping your website homepage empty and bland? If a potential customer doesn’t like what is at the door, he will never enter through it.

Must Solve Problems

A homepage is the first thing that a browsing person looks at when they arrive at your luxury hotel’s website but the most important thing is that it should have links to quick and easy access to things and services that most people like to know or explore about a hotel. Therefore it must solve the query of a customer who came for an answer or a booking.

The face of the brand

There are good websites, and there are bad websites and then there are good websites with bad homepages, no matter how much content you have on your website or how many good pictures of your Luxury hotels are uploaded there, the customer will turn back and go away if the homepage doesn’t make sense or give them a satisfying and trust-building vibe. A brand is known for its symbol, its colour, its design, its services and most importantly its goodwill and market reputation. The homepage must speak for itself and the brand it represents.

Well Directed

A visitor may like to make a reservation and check the status of available rooms, deals, and packages. A good homepage shall easily direct a viewer or the audience to the place they want to be, rather than making it a long waiting session or a treasure hunt for them. If anything like that occurs, you know what will happen, the customer will feel irritated and leave the website to never come back.

Just like a website has a structure each webpage including the homepage has a structure and if it is not followed it will create a mess for the person surfing through it.

Hotel Marketing Agency

To promote your hotel digitally do connect with us. A hotel advertising company plays an important role in promoting and doing a hotel’s marketing.

Fielmente is a leading Hotel Marketing Company established as a leading Hotel Marketing Agency to make hoteliers' life easier. We are the only business in India that offers all services under one platform, from creating the greatest website to administering your OTA to handling your digital marketing. We are among India's top revenue management firms and hospitality marketing companies. Fielmente helps you boost sales and make them reach new heights.